One of the most valuable marketing tools that a small business has at their disposal is their website, which allows them to connect to their audience in a new and exciting way. There are a variety of different tools that are on the market that can help to optimize and increase the convenience of your website. Over time, the more and more that you neglect to use new advanced tools, the more evident that it will become that you need to update. Here are a few signs that it is time for you to update the business website that you have.
Very Low Conversion Rate
One of the first signs that you will start to notice when it is time to update your website is a low conversion rate. Usually the number of leads that you generate off of your website is a good indicator of how well the site is being received by the general public. When you start to notice a gradual decline in the number of conversions you are getting, then you need to think about having it revamped in order to get the maximum amount of conversions possible.
Another common problem that you will notice when it is time to have your website reworked is a problem with the pages loading in a timely manner. The longer that it takes to get the pages to load on your website, the more customers you will inevitably lose. Neglecting to update your website will cost you a lot of money and time in the long run. The money that you pay a professional to update your website will be more than worth it in the end.